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If you are a prospective buyer, click here for your FAQ

Q. How Should a Seller Set a List Price for a Home?

A. In recent years sellers have been able to sell their houses for ever higher prices -- virtually ignoring comparable sales.  Those days are past.  Today, armed with information available on the MLS (Multiple Listing Service) and other databases, buyers and their agents are fully aware of what comparable homes have sold for recently.  Buyers also know that most homes are taking longer to sell and therefore they can be selective and patient.

Some sellers, however, believe in the old myth of setting a list price significantly above current market value.  They usually say that they can drop the price if it does not sell. 

Quite frankly, that can backfire.  Here is why.

1. Buyers usually start their searches with an upper dollar limit in mind.  If a property is listed significantly above that limit for the size and location of the home, it will probably not even appear in an agent's or buyer's search of the MLS.  That means the over-priced home gets far fewer showings -- if any at all.  And if it does not get shown, it will not get sold.

2.  What usually happen next is that the owners finally decide to lower the price -- a bit.  Then lower it again until it comes in line with current market values.  Only then will the property get the attention and showings it deserves.  Meanwhile, buyers who might have purchased it earlier have bought other homes.  In the end, a too-high price may very well delay the sale of the property.

Q.  When Should a List Price be Adjusted?

A. The MLS these days is filled with more than a 10 month supply of homes and condos for sale, unlike a couple of years ago.  And sellers may grow concerned about why their homes is not being shown or receiving offers.  It may be the price -- or may not.  You should ask your real estate agent to get feedback from other agents who have shown the property.  Specifically, your agent should find out what their clients thought of the property and the price.  The other agents are always happy to share this information.

If it turns out that the price is an obstacle to most prospective buyers, then you need to consider reducing the price.  If the price is not the problem, but another feature is, you need to discuss all your options with your agent.  

Q. What Should a Seller Disclose About the Home?

A.  Everything.  The law requires full disclosure.  A seller should never try to hide a current or recent problem with the property.   Sooner or later the buyer will find out and may -- unfortunately -- come back to the seller, armed with an attorney.

Q.  Who pays for what costs when a home is sold?

A.  There are some customary allocations of costs involved with a home sale in California.  For a detailed list of what buyers and sellers generally pay, click here.   

Q.  What is "Staging a Home" for Sale?

A. Think of "staging" as preparing your home to star at a big event.  As the star, your home should be dressed in a tuxedo (or ball gown), rather than appearing too casual, as if wearing sweats and a t-shirt.

As an agent with years and years of experience, I can tell you there are 2 important reasons for this:

1. Buyers automatically "discount" the price if a home is messy, cluttered or, worse yet, dirty.  The unspoken assumption is that owners who are careless with the appearance of the home were probably careless about upkeep of the home and its systems.  They assume that there may be problems in the future and either make no offer on the property or make a lower price offer.

2. Agents will often put a messy, cluttered home last on the list to show their buyers -- and the buyers may very well buy another home before they get to that messy one.

So click here for a full page of details about how to put that "Star-in-a-Tuxedo" look into your home.

Q. How Should You Prepare Your Home For Showings?

A. If you have given your home the "star-in-the-tuxedo" treatment, it should be quick and easy to prepare your home for buyers to see.

- You should vacuum regularly, do the dishes after each meal, make the beds every morning, empty the garbage cans and wastebaskets daily.  

- When someone calls and wants to see the home, pick up anything sitting around -- newspapers, mail, coffee cups, kids' toys -- and hide them away temporarily.  (Under the kitchen sink is a good place -- buyers rarely look there.)

- Remove all jewelry and valuables from your home at the time you list your home.  Don't wait until someone calls and wants to see the home.  In the rush to prepare you may forget.

- Open all blinds and turn on all lights.  Buyers love light-filled homes.

- Put a cinnamon scented candle or air freshener in the kitchen to give your home the fragrance of fresh-baked cookies.  Do not use floral scents!  A surprising number of people are sensitive or allergic to flowery fragrances.  But everyone loves the smell of home made cookies.  Lemon scents are okay, too.


 


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